Where it all began
- Francesca Carfì
- May 23
- 2 min read
Updated: 7 days ago
FROM THE raceBOX
In 2023, raceX was born, with one goal in mind.
What is more simply called the "Lab" is not a simple driving simulation center, and above all, not an arcade.
The idea was different from the beginning.
To create a space where we could give direction, an initial push , even to the simplest enthusiast.
A space where girls and women can feel included, where they can cultivate their passion for a sport that still represents them too little.
A place where parents can relax and observe the concrete progress
young pilots make during training.
A center where even the most committed athlete can get the most out of their workout, at reduced costs and, above all, without risks.
RaceX It is not just a sports driving simulation center, but a hub where performance, motorsport, training and people can coexist in the same environment.
Over the years, the project has grown, along with the people who have joined the Lab: drivers, enthusiasts, companies, young people approaching motorsport for the first time, and people simply looking for a different way to train.
And maybe this is the best part.
Seeing how a space born from a vision has become, day after day, something alive.
Today the raceX project continues to evolve: E-sport championships, coaching sessions, performance training, events and new projects that are taking shape behind the scenes, meanwhile more and more drivers choose us to be a part of their jurney.
But the initial idea remained the same.
Building an environment where performance isn't just about the end result, but the entire journey behind it.
And this is just the beginning.
Some of the best things start with a simple idea. Creating the place you wish you could find yourself.
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